Meanwhile, at the Magic Kingdom, a new land behind Fantasyland was being developed in honor of Mickey Mouse's sixtieth birthday, named Mickey's Birthdayland. Roger Rabbit was set to be the star of his own land, behind Main Street, U.S.A. Roger Rabbit was recognized as a lucrative character by Disney after the release of Who Framed Roger Rabbit, and a set of attractions based on the movie was developed for Disney theme parks. It was inspired by "Toontown" from the 1988 film Who Framed Roger Rabbit in which cartoon characters live apart from humans. The attraction is a small-scale recreation of the Mickey Mouse universe where visitors can meet the characters and visit their homes which are constructed in a cartoonish style. Walt Disney Studios Park in Disneyland Paris has a related land called Toon Studio. A similar land existed at the Magic Kingdom until 2011 and was named Mickey's Toontown Fair. At Tokyo Disneyland, this land is named Toontown. Mickey's Toontown is a themed land at Disneyland and Tokyo Disneyland, two theme parks operated by Walt Disney Parks & Resorts and The Oriental Land Company respectively. The Mickey's Toontown sign at Disneyland in 2012
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